It took me a while to come up with a good post. Hard to beat the previous one on Coca Cola 🙂
First, I was going to get grumpy about a marketing text I received from Specsavers and how they should really review their communication approach. Then I wanted to tell a story of a new impact food brand from US that I discovered, Enjoy Life (those with multiple allergies may be familiar with it). But then I saw this amazing video (below) and heard about this project (thank you, A Girl’s Guide To Taking Over The World) and it’s easily the best impact project I’ve heard of.
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