So, it is official: New Balance is entering the skateboarding market.
Instead of being distributed from the corporation themselves, such as Nike, Cons and Adidas; New Balance Numeric, shortened to NB#, will be distributed underneath Jamie Thomas’ Black Box roof along with Fallen, Zero, Mystery and Insight. It appears that Fallen will stay independent of NB#, however NB# will be a more athletic aesthetic, drawing on New Balance’s past history of sneakers. Their main selling point, if it can be true, would be that the shoes would be the only brand manufactured in America. The only drawback of NB# being made in America would be the $100.00+ price tag that comes with their other models that are Made in America.
American Chinese made shoes for your Chinese Wood
Now, I have been sitting on this post for a while, as there has not been much rumblings from the Black Box…
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